In today’s job market, competition for the right talent is intense. Evolving employee expectations around flexibility and professional development, coupled with a larger emphasis on company culture and purpose, has made attracting and retaining the best people much more challenging.

With these changes, it’s no surprise that new emphasis has been put on the importance of employee value proposition (EVP) and employer brand (EB). But with these terms often used interchangeably, it can be difficult to decipher what they actually mean.

 

This guide is here to help you explore the differences between, and importance of, EVP and EB.

Learn how you can use them to build a recruitment strategy that wins in the world of modern hiring.